SIX&KANE | Instructional Design/ Event Design
MYNDDSET designed and produced a community-wide learning program to foster connection between local constituents and the West Penn Power Sustainable Energy fund. The convening brought tradespeople together in a rare opportunity to share their experiences of working together on the build project and how the new methods of construction transformed their thinking.
The convening centered around local culture. It celebrated the Six&Kane building and long-term, community-centric mission of the organization to drive revitalization through energy. The virtual celebration also allowed a national audience into the small town of Kane PA.
The seamless combination of virtual and in person attendees allowed for an immersive, learning experience that sparked genuine conversation between subject matter experts and local constituents to drive sustained local engagement -all of which MYNDDSET captured and elevated in a video documentary.
Challenges: Community engagement; Energy industry reputation in rural communities; Pioneering industry standards
Outcomes: Stakeholder learning and adoption of mission; Elevated industry standards; Improved investor relations with rural communities
Barb Robuck, Director of Marketing, West Penn Power Sustainable Energy Fund